When it comes to messaging applications, WhatsApp has always been the primary application for most users. However, many users in India have recently been discovering Arattai, an indigenous alternative that is refreshing in many ways. Although both applications have the same use case, Arattai has captured users’ hearts by having a few simple, yet strong differences.
Privacy
First, is privacy. Arattai has marketed itself as an app that values privacy and user data much more than global companies care for those values. Users are becoming increasingly conscious about how their chats, calls, and personal information, are used and Arattai provides a sense of control that WhatsApp has been accused of lacking.
Speed
Then, speed. Many users have claimed that Arattai feels lighter, faster, and uses much less resources from the phone battery. For a user with a subpar smartphone, or poor internet, this can make a difference.
Local Compliance
Finally, it helps that Arattai was developed 100% in India. In a time where people are increasingly encouraging “made in India”, Arattai is representative of “atma nirbhar” in the technology space. Many users feel comfortable that their servers, eradication policies, and leadership are much closer.
Audio and video call in high quality
There are also nice touches like high-quality video and audio calls, options for managing group chats that feel less complex, and a design that is clean and uncluttered so as to not overload users. For a majority of users, the experience is straight forward and simple without a lot of extra noise.
Proud to be Indian
In the end, Arattai may not want to conquer WhatsApp with their numbers, but rather make themselves comfortable in a spot where trust, simplicity and colorful Indian identity are present. And for a lot of users, trust, simplicity and identity are more than enough to switch.
